Rock Art Show

Order phone lines for Art Show (one for credit card transactions) and a separate line for Radio Station live broadcasts one months before the event.

Send press release to newspapers two weeks before the show, follow up with phone calls.

Assign two interns to help set up the show and two to return and break down the show.

Banner the event.

Plan for live broadcasts.

Invite staff to see the event.

Involve the charity. Get them to bring their key supporters to the opening night reception.

Set up interviews for morning or afternoon show with art show representatives or showcased photographers (such as Henry Diltz or Baron Wolman).

Work on special TV stories one week out. Example: Get handwriting analyst to look at art and give a profile of the celebrity.

Go on-air with promos/liners and web site two weeks before show opening.

Get caterer for opening night reception

Send out invitations with RSVP to opening night party at least two weeks in advance. Follow-up phone calls should be place to key clients and media.

Come up with activities, contests, appearances, etc. on weekdays to drive traffic into show during off peak hours

Set up radio live broadcast during the show Saturday and Sunday.

Put tags or mentions on log on songs played by artists who are represented in the Art Show. For example, if playing a David Bowie song on the log, note on the log that David Bowie’s art will be featured at the Rock Art Show. This is a way to weave mentions of the Art Show into everyday programming without becoming too intrusive.

Think about printing a program or an art list that can be used as a handout to listeners. This is also a way to give sponsors a print ad or coupon that can be given out.